We have received another award for the packaging design of our new Rosé, PINK Pinot!
Winning the ‘Guala Closures Award for the Best Presented Bottle’ at the 2020 Royal Easter Show Wine Awards, follows the silver medal awarded at the UK’s Harper’s Design Awards 2019 in October.
The label was designed by Jason Pettersen of Gusto Design, to give a more innovative edge to the Lawson’s Dry Hills brand. Commenting, Group Marketing Manager, Belinda Jackson explains, “This is very innovative for us, we did it so we could attract new customers to the brand whilst also giving some reassurance as it is ‘by Lawson’s Dry Hills’”. She continues, “Looks are important and never more so than in the Rosé category. Trying to create something instaworthy and relevant to today’s wine lovers while continuing to promote the Lawson’s Dry Hills brand was an exciting project and we’re enjoying the results!”
Made from 100% Pinot Noir, the juice was briefly left in contact with the skins before being pressed to stainless steel for a cool ferment with specially imported yeasts from southern France. The result is a deliciously fresh, highly aromatic and succulent wine with summer berry fruit flavours, juicy mid-palate and a crisp, dry finish.
Based on the popular mandala design and dressed in silver, said to restore balance and pink for compassion and glamour, this exciting new wine should be enjoyed with great friends, delicious eats and inspiring conversation.